Shell Lubricants Drives Success With Ecobox

© 2010 Shell

Situation

Shell Lubricants was striving to satisfy their customer’s need for the most sustainable and ergonomic package for motor oil in the industry. Moreover, Shell also needed to respond to service operators’ call for an easier-to-use, faster and more economical package. Therefore, the packaging format Shell Lubricants was looking for was expected to provide significant versatile advantages over the traditional rigid packaging.

Opportunity

Shell Lubricant’s need for a new eco-friendly motor oil packaging format that would offer numerous additional advantages brought the company to Scholle Packaging. Working together, Shell Lubricants and Scholle Packaging developed a bag-in-box solution with radical improvements compared to the traditional rigid plastic bottles. The result of the Scholle-Shell relationship is Ecobox™ offering a wide range of benefits to the motor oil producer, retailer, and consumer. Ecobox™ is an example of a packaging solution that offers many more benefits than simply holding the product:

• Using 89 % less material Ecobox™ offers a substantial decrease of land fill waste compared to the equivalent rigid plastic bottles.

• Ecobox™ can be efficiently stacked with 50% more efficient and secure utilization of storage space and transportation.

• Ecobox™ uniquely engineered box, bag and valve help owners and operators of oil change facilities to deliver oil to their customers with 99.9% efficient dispensing without surging, foaming, splashing or any product loss.

• The bag containing the oil in the Ecobox™ carton is designed to help improve speed and ease of use compared to bottles, as it requires less handling than quart bottles.

Results

The Ecobox™ is an exceptional opportunity for Shell Lubricant’s customers to expand their specialty oils offerings without the need for bulk storage. Currently Ecobox™ is available for Pennzoil®, Quaker State® and Shell Rotella® products in the US and Canada. Shell Lubricants has plans to eventually expand the Ecobox™ as a global offering for customers and consumers from all over the world to enjoy the unique benefits the system has to offer.

Learn more about Shell’s dedication to positive advances for the environment and society here: http://www.shell.com/home/content/environment_society/