Campo Largo Winery Success

Situation

Campo Largo Winery’s objective was to sell their wine in a package that offered more convenience and product quality to consumers than bottle provided. For direction, Campo Largo Winery conducted a market analysis to examine the package that was growing in all markets around the world. The analysis’ results concluded that bag-in-box packaging meet Campo Largo Winery’s objective.

Strategy

Campo Largo Winery chose Scholle Ltda as their bag supplier because of the high level of customer support and advanced film and tap technology offered by Scholle Ltda. These factors combine helped Campo Largo Winery provide their consumers with four and six liter bag-in-box products replacing glass carboys. Other advantages gained by switching to bag-in-box included:

• Keeping wine fresher, longer
• Practical for storing as it occupies less space
• Hygiene
• No breakage
• It ensures less wastage and disposable
• Excellent visual presentation
• Can be stacked in the gondolas of the market
• Economical: uses less raw material and energy to be produced

Results

With these features the Winery Campo Largo expanded their product line and through marketing actions presented this concept to a marketplace unfamiliar with bag-in-box packaging. Consumers and retailers have accepted bag-in-box wine and Winery Campo Largo’s sales team experienced a great commitment to enhance and increase their sales.