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Flextainer Insertion Equipment Simplifies Wine Box 'Handling' for Zimmermann-Graeff
03/07/2004

If consumers buy with their eyes as is commonly believed, then making a retail package appear easy to grip and convenient to pick up and carry can add value, especially if the product appears heavy or awkward to manage. Plastic handles enhance the look and image as well as the performance of wine boxes, and their simple and relatively inexpensive addition to a box design can pay off solidly in increased sales.

Handles have been a standard part of wine boxes in Australia and Europe for a good part of the 25 years since Scholle Corporation’s bag-in-box packaging was adopted for wine. In fact, in some regions such as the U.K. and Scandinavia, handles are required by the retailers and government wine monopolies. That is why 15 years ago, Rene Erb and his French-based company, Flextainer, developed a low-cost plastic handle for wine boxes and automated equipment to insert those handles into the boxes. Today, Flextainer (now a Scholle Packaging company) is the largest supplier of plastic wine box handles and handle applicators in Europe, with an installed base of over 60 machines and millions of handles supplied annually. [read full story here]

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