Press Releases
What Others Are SayingThe definitive resource on boxed wine packaging for wineries, distributors, retailers, restaurateurs and consumers
Northlake, IL, January 2009 — Scholle Packaging, the global leader in development, manufacturing, and sales of flexible packaging solutions, is unveiling a new website, About Boxed Wine, at this year’s 2009 Unified Wine & Grape Symposium in Sacramento, California, January 27 through 30. The website is targeted exclusively at the wine industry and wine drinkers, and has information, videos, blogs, and forums about how to make, sell, and enjoy boxed wines. The website will be shown in the Boxed Wine Lounge at Scholle’s booth during the Symposium as well as online.
AboutBoxedWine.com is designed to be the definitive resource on boxed wine packaging, also known as bag-in-box and wine casks, for wineries, distributors, retailers, restaurateurs, and consumers. It is designed to be a hub about the exploding packaging category, which saw growth in retail sales of 49% in 2008 and 44% in 2007. Given the increasing popularity of boxed wines among wine drinkers and wineries, Scholle Packaging felt the time was right for a comprehensive website devoted to the innovative packaging.
For wineries, there are how-to’s, technical information, and resource guides to help those interested in starting a boxed wine brand, expand production, or sell them.
For the wine industry sales channel constituents, there are sales tips, pricing guidelines, and templates for sales support materials such as shelftalkers and table tents.
Consumers interested in learning about boxed wines as well as fans will find information, videos, and more on who are making boxed wines and how to find them, plus discussion forums and guest blogs about wine in general and boxed wines in particular.
More social networking and web 2.0 functions will be forthcoming as the website is expanded, allowing those interested to share photos, videos, comments, and more. A guest blogger series is planned as well.
Bag-in-box wines have been around for decades, are popular in many countries such as Australia, Sweden, and Norway, and are one of the fastest growing packaging segments in the U.S. wine industry. Many wineries launching boxed wines cite benefits such as 91% less packaging materials used and 77% reduction in greenhouse gases in packing and shipping compared to an equivalent amount in traditional glass bottles and cork stoppers as incentives. Wine drinkers benefit from its singularly unique advantage of keeping wine fresh after opening for several weeks.
The website was a collaborative effort between Scholle Packaging, Headstand Media, who designed and implemented the website, and Tincknell & Tincknell, who drafted the project specs and wrote the site’s copy. Headstand Media (www.headstandmedia.com) is a web 2.0 design and new media company based in Chicago, IL. Tincknell & Tincknell (www.marketingwine.com) is a wine sales and marketing consulting firm based in Healdsburg, CA.
Scholle Packaging’s founder, William Scholle, invented bag-in-box packaging in 1947. Today the company is the world leader in bag-in-box packaging for the food, beverage, and industrial markets. With manufacturing locations on five continents and products that are sold in more than 60 countries, Scholle Packaging delivers high-quality packaging products and excellent customer service around the world.
