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Packaging that adds brand value by increasing consumer convenience
Northlake, IL December 29, 2008 – Scholle Packaging, the bag-in-box pioneer, introduces the FridgeCubeTM. This on-tap, ready-to-drink beverage package offers consumers convenience; while creating value for brand owners.
The FridgeCube is a multi-serve bag-in-box package. Featuring the patented FlexTap® push-button dispensing tap, the FridgeCube is easy for everyone to use. Once the FlexTap is set into place, drinks are dispensed by simply pushing a button. Parents appreciate the spill-proof package that allows children to serve themselves without picking up or pouring from the package.
The Scholle FridgeCube has a more compact footprint than traditional packaging of equal volume. Perfect for the home, recreational events, and family gatherings, the package is robust, spill-proof and convenient to take anywhere.
“I love the shape. Because it is compact and square, it lines up in the refrigerator and is convenient for everyone.” one mom said during a test panel, “Everybody can use the tap; it’s easy to push and automatically shuts off when you let go. My kids 7, 9 and 12 are much more comfortable using the tap than pouring from a bottle.”
Peter Messacar, Business Manager, Scholle Packaging commented, “Over the past few years we’ve seen tremendous growth in sales of premium boxed wines. We believe this growth is the direct result of quality wines offered in a more consumer-friendly package. By combining the proven features from our wine package with the technology of aseptic packaging, we are able to present these same benefits for ready-to-drink beverages.”
For more information about the Scholle FridgeCube visit fridgecube.com.
To learn more about Scholle Packaging, please visit us at scholle.com.
